What is SEO?

Search Engine Optimization or SEO, as it is referred to in the industry, is a delicate balance of elements that will allow a website to be picked and placed “naturally” or “organically” by the search engines for their top positions in their search results. These top spots are Not for sale or rent! They must be earned. To do so, your website has to please two very crucial elements. Many that currently own a website and see very little return are experiencing a problem with one or both of these two elements.

Credibility + Visibility = Profitability.

You may have a website, but it was built in 2003. Think of the laptop computer you bought back in 2006... in it's day it was top of the line (so was your 1976 ford pinto)! By now it has become out-dated. Search Engine Optimization starts at the first line of code. The very fine fiber that pulls the website together and makes it work. People always ask: “Why re-build the website”? There may be many reasons, but they will all have to do with addressing the two elements that are required to win the top positions in the search engine results.

Credibility: The Human Element

Websites should be designed for humans. Humans like things that are easy to operate... lets face it, not everyone who enters your website has a degree in computer science. Your website should be easy to maneuver around in. User Friendly. Also, humans like things that shine. I could definitely help you win the sale if your website has the appearance that you took the time and spent the money to outshine the other guy. Most of all, your website has to have on it, the main ingredient to establish your credibility ...information about you and your business. Why should they hire you over someone else. What do your existing customers have to say about you? Word of mouth is not advertising, it is the most powerful form of marketing! These are things that will peak the interest of your site visitors, once they find your website.  Credibility of your company on a website alone won't win the top positions in the organic or natural search results... you will need visibility.  To truly optimize a website to its full potential, you will need credibility with visibility.

Visibility: The Robot Element

If you want your website to be found, you must please the search engine crawlers as well. Search engines send robot crawlers, also known as “bots”, “spiders”, or “web crawlers” to scan the Internet looking for new and fresh content to index in their search engine. The food you feed them with will win points with their mother ...the search engine!  It is this element that will earn the top positions and also where SEO begins.

Winning points will earn the top positions in time. As the bots scan your page every time they return (and they do often if you feed them well), they update the search engine with anything additional that makes your website more relevant to keywords you are targeting. The more relevant your website becomes, you will notice improvement in your positioning.

Designing your website for only one of these two elements will result in poor return. This is why it is important to have a qualified team of talented professionals building a website for you. You will spend good money to have a website that will return well on the investment, but then again isn't that just how life works?

Professional SEO service – Tampa – Orlando – Florida

Why is SEO important when all I want is a website?

Americans carried out 13.5 billion searches in the month of January 2009. This figure is 7% higher than the corresponding figure just one month ago, in December 2008. Over 70% of that happened on Google alone! As print advertising continues to decline, those numbers are turning to search engines to find what they are looking for.

With this amount of traffic, it only makes sense to advertise where you will be seen the most! Think of the busiest intersection in any major city... Tampa, Orlando, Miami, Pensacola, Tallahassee, Jacksonville, or all of the busiest street corners in all of Florida combined! Would you see that kind of traffic?

This is why Search Engine Optimization is so important. If it is done correctly, it will launch your business to new heights! It is certainly worth the money you will spend to do it right, because the return on your investment will be worthwhile!